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Alex D. Ward

​I design and build clean, scalable data platforms using Azure and Power BI — tailored to your business needs.


Available for outside IR35 contracts. Remote or hybrid in the West Midlands.

About

I’m Alex D. Ward, a contract Data & BI Consultant with over 12 years of experience helping organisations bring order to chaotic data and build platforms that actually work for the business.

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I specialise in designing and delivering end-to-end data solutions using the Microsoft Azure stack — including Azure Data Factory, Azure SQL, Power BI and Fabric. I focus on building scalable pipelines, reliable data models, and clear, actionable dashboards that help businesses make confident decisions, fast.

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Clients typically bring me in when:

  • Their reporting is manual, messy, or unreliable

  • Their data is scattered across disconnected systems

  • They’re scaling fast and need a platform that can keep up

  • They want a clean, cost-effective setup

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I’m hands-on from start to finish: from understanding your business needs and defining requirements, to building the data pipeline, modelling the data warehouse, and delivering intuitive dashboards your teams can actually use.

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💡 My approach combines technical delivery with business understanding. Always focused on ROI, transparency, and solutions that make sense.

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📍 Based in the West Midlands.


🧾 Available for outside IR35 contracts (remote or hybrid).

  • LinkedIn
Portrait photo of Alex D Ward

Clients

Trusted by industry leaders across sectors: Defence, Utilities, Education, Electronics, Leisure, and more.

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30% increase in quote conversion rate for Rebound Electronics within one month of pipeline implementation.
£250K improvement in cost against budget for PureGym through the introduction of new data environments.
Improved supplier KPIs by 80% for PureGym with optimised data warehouse solutions.

Core Services

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1

Data Project Management

Providing full data project management, from planning to execution, ensuring efficient delivery with Agile expertise and technical precision.

2

Data Strategy & Modernisation

From data warehousing to migration projects, I provide strategic guidance on modernising your data infrastructure for long-term success.

3

Data Pipelines & Integration

Building efficient, scalable data pipelines using the Microsoft Azure stack, with a focus on maintaining data integrity and quality across both structured and unstructured data sources.

4

Business Intelligence & Visualisation

Designing Power BI environments tailored to your business needs, ensuring that decision-makers have access to intuitive, data-driven insights in real time.

Tech

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Alex did an excellent piece of work for us to understand the scope of the data POC we wanted to run, and its wider context within the business and then convert that into the required data repositories, pipelines and database. Alex demonstrated the ability to blast as both strategic consultant and hands on data engineer. Thank you.

Jeff Hart, IT Director, Avove

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